For a toddler, the world is a sensory playground where every object is a candidate for a "taste test." While this mouth-first exploration is a vital milestone in cognitive development, it also poses a hidden risk: lead dust.
This campaign bridges the gap between celebrating a child’s natural curiosity and the reality of lead exposure. By centering on the universal behavior of toddlers putting things in their mouths, we created an empathetic, non-alarmist narrative that empowers parents to protect their little explorers through proactive testing.
Doctor’s Office Materials
We designed print materials for pediatrician waiting rooms to catch parents during routine check-ups. By placing simple reminders in common spaces, we turned a daunting medical topic into an easy conversation, nudging parents to ask about lead testing before they even left the exam room.
