When tasked with making a campaign for Vermont State Parks, who were celebrating their 100th year anniversary, the answer was simple: go straight to the source, Vermonters themselves. And after receiving an overwhelming amount of responses we decided on celebrating 100 Years, 100 Stories. 
Share Your Story
By creating a page commemorating their 100th Anniversary on the Vermont Parks Forever website, we could host a space where people could share their stories and what the parks mean to them.
From the responses, we created snapshots of the stories that were shared with us to create a social campaign.
Vermont Tourism
To encourage neighboring New Englanders to cross the border and explore Vermont’s natural beauty, we framed Vermont’s vistas as a cure for the daily commute.
Creating 'windows' into the wilderness that promised a restorative escape from the New England hustle.
Vermont State Parks
